Learn the foundations of fashion brand building, product development, sourcing, and manufacturing.
Designing a fashion collection is only the beginning. Join Fashion Group International DC Board Member Amanda Campbell, fashion designer, technical designer, and brand consultant, for an introduction to the key steps involved in building a fashion brand. From defining your niche and target customer to product development and manufacturing, this free virtual event will help you learn how to scale your brand.
This session will cover the foundations of brand development, how to create products with purpose, and what it takes to move from concept to production. You'll also gain insight into sourcing, manufacturing, and common mistakes that can slow a brand's growth.
Topics include:
Brand identity, niche, and target customer
Collection planning and product development
Technical design and production preparation
Sourcing fabrics and materials
Finding and working with manufacturers
Common challenges for emerging brands
The presentation will be followed by a live Q&A, allowing attendees to ask questions about building, launching, and growing a fashion brand.
If you can’t join them live, don’t worry! A recording will be available on the FGIDC YouTube channel a few weeks after the event—but attending live means you'll have the opportunity to participate in the interactive Q&A.